Case Studies (aka Success Stories) — hide page until ready
• Objective:
o Tell different stories
o Make the issue more tangible
o Show evidence that CARM improves the issue (technology was underutilized, and new security devices coming to market, faster, to make people safer)
o Motivate viral activity / spread the word; forward links, post to social media
• Indicate where to find more information (Articles section) and encourage deeper dive
• TBD images
Text for website:
We expect this page to go live when there are 3-4 short blurbs available. Each “blurb” on this page would be 60-100 words long, with one graphic element. And, each would have link to a ~2-3 page PDF that provides more details.
• Tell different stories
• Make the issue more tangible
• Show evidence that CARM improves the issue (consumers don’t know which brands have responsible supply chains)
• Motivate viral activity / spread the word; forward links, post to social media
• Indicate where to find more information (Articles section) and encourage deeper dive
Goal in creating page now is to assure consistent visual theme and appeal. We will be able to provide examples of the generally desired appearance based on other websites.
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